Local Lessons on Community Support

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“There are many definitions of community. The one I like best is simple: People with common interests in a particular area.”

Written by guest author, Teri Williams

When I was a young girl my dad used to wake me up early most Saturday mornings to head downtown to Eastern Market in Detroit where we would shop for the weeks fresh fruits and vegetables.  The vendors would greet us with bright smiles and warm welcomes. Some who knew us would even have a few items already packed.  Every few minutes one of my dad’s coworkers would stop us to say hello and chat.

On the way home we would have breakfast at one of the local restaurants.  At one particular diner the chef would start cooking our breakfast when he saw us walk in the door.  The server (called a waitress back then) would have coffee, juice and chocolate milk in her hand before we even sat down.  Most times friends, family, or local officials would sit with us for a few minutes, catching up on the events of the week.  It was a weekend ritual that I loved not just because I hung out with my dad, more because we shared community spirit and the love of humanity with so many others.  Sounds like a scene from Cheers – without the beers!

There are many definitions of community.  The one I like best is simple:  People with common interests in a particular area.

GirlavantingGirls night out Elegance By Design Ferndale
“…the foundation of my success starts within my own home town by showing my support to fellow local business owners.”

the foundation of my success starts within my own home town by showing my support to fellow local business owners. 

Much has changed since I was a young girl; however the fundamentals of community living have not.  Whether you reside in a city or have a business in a city means you have a common interest with all who are part of that city; you have stake in the community.  The ultimate goal is for the community to thrive, to grow, to shine. For those of us who both reside in and do business within our community, our stake becomes even higher.  We want both our business and our home to reflect success.

As someone whose business is both local and global, I realize that the foundation of my success starts within my own home town by showing my support to fellow local business owners.  Every time I need something I look around my hometown first.

Why support local?

Local business owners recycle many of their dollars back into the community through taxes, hiring local residents, and spending their own dollars on the home front. 

Local business support means you reduce ecological waste with less gas, as well as less air and water pollution.

Local business shopping strengthens the foundation of social relationships by linking neighbors and supporting local causes. 

difference between soulcial and socialNext time you are looking for something, whether it’s a gift for a friend, a plumber, or something just for you, take a minute to look at one of the businesses within your city.  It’s better for you, it’s better for them, it’s better for the community and it’s better for the environment.

Teri Griffin Williams has spent most of her life supporting the Ferndale community in some capacity. With over 20 years’ experience in both the corporate world and mindful, heart centered energy work, Teri Williams shares her personal knowledge gained as a successful entrepreneur.  She is a multimedia and business consultant, as well as a Shamanic Practitioner, Reiki Master and Certified Intuitive Practitioner who relates the ins and outs of what works for her in the hopes that you, too, will live a more Soul-cially Conscious life.  She is the host of Soulful Living at Empoweradio.com and a regular contributing author for SimpleStepsRealChangeMag.com. For more about her, including free resources and how to work with her, visit TeriGriffinWilliams.com

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Get Up and Take Action!

By Heather Coleman Voss, Business Services Coordinator

The most startling thing about experiencing a lay-off is that time stretches. What you used to accomplish in four hours now seems to take days. One minute it’s 10:00 am, and the next it’s 3:00 pm – and suddenly you realize you haven’t gotten dressed, or done a load of laundry, or sent out a resume yet. You may not even have been aware of the passing time.

I understand. I was there once myself.

This phase of working through the reality of a lay-off is normal. You may find yourself feeling physically weak, unable to cope with formerly simple tasks like sending an email or making dinner. Outwardly, it may look like you are simply sitting in front of the computer or the TV, but inwardly your mind is whirling with emotions and thoughts. It may feel like you are frozen.

Take this to heart: You will not be in this space forever. You are working through one of the top 5 most stressful events people experience in a lifetime. You are in the midst of the grieving process. It is important to work through the stages of grief – taking a few weeks to process through this time is important.

Then, even if it feels forced, you need to get up and take action.

My suggestions on how to make this happen are as follows:

1. Change your verbal and internal language. You are not “unemployed” – you are in a “career transition.” See the difference? How you speak about yourself will make a huge difference in how you see yourself – and how people react to you.

2. Set your alarm for 8:00 am every single day, Monday – Friday. Get up, shower and get dressed in business casual clothing. Put on your shoes. I know it may sound silly, but your routine will establish your activity for the day. How you feel is how you will act.

3. Set up a schedule. In the schedule, include 8 hours per day of active job seeking, broken up in a manner that suits you. Checking email and social media sites for professional networking and job opportunities may be one way to begin your day.

4. Get out of the house. Head over to the nearest coffee shop with WiFi and start updating your resumes and cover letters. (Remember, each resume should be geared to the specific position to which you are applying). If you don’t have a laptop or tablet, head over to the local library or Michigan Works! office, where you can utilize their computers free of charge.

5. At least twice a week, attend a networking event. Be open to meeting people! If money is an issue, search the internet for local free networking events – they are everywhere. Check with your local Chamber of Commerce – most chambers allow you to visit once without having to obtain a membership.

6. Attend or create your own in-person networking group for job seekers. Schedule a meeting once a week. People who are currently in career transition still maintain most of their professional contacts. After all…you never know who knows someone you should know.

7. Search the Internet for workshops and seminars geared toward current employment trends, resume writing, interviewing, creating a career action plan, social media for career seekers and more. Many low cost to no-cost workshops are available. Again, your local Michigan Works! office is a great resource for excellent workshops. Even if you consider yourself a pro, you will pick up great tips and meet people who are well-connected.

8. Spend time every week fine tuning your Facebook, LinkedIn, Twitter and G+ accounts to reflect your career interests. Post articles and start conversations about your areas of expertise. Take advantage of LinkedIn’s new blogging platform – or start your own WordPress or Blogger account where you can showcase your career passions. Employers will search for you – make your profiles attractive to future hiring managers. Spend time in groups on Facebook and LinkedIn growing your network and learning about current career opportunities.

9. Use a free online calendar and apps like Evernote and Any.do to keep you organized and motivated. Remind yourself to follow up with employers, send out specific resumes, attend events and workshops. You may not have a job – yet – but you are working!

10. Every day, update a spreadsheet (I use Google drive) with the positions to which you’ve applied, the contact information of the employer, the title of the position and any other pertinent information. You will feel very accomplished when you can actually see the work you are doing. Additionally, this is a great way to be prepared for the employer to call you – simply check the spreadsheet for details during your conversation.

11. For chores around the house, I recommend creating a short and reasonable checklist. No more than 5 items that can be accomplished throughout the day. The point here is to be busy and proactive, not to overwhelm yourself. Create situations daily for your success.

12. Schedule in some “me time.” If you’ve set up a serious career seeking schedule, you are working. You still need time to relax and re-energize.

Bonus tip: Create business cards with your name, areas of expertise, social media links, email and mobile phone number.  Be prepared to hand out your business cards wherever you are – always carry them with you. Remember, how you present yourself is how you will be received. You are a professional.

Many local printers will print business cards for a very reasonable price. Otherwise, check out this article for free and low cost suggestions: Digital Trends – Business Cards.

**If you live near Ferndale, Michigan I recommend places like Chazzano Coffee Roasters, Java Hutt, Ferndale Michigan Works! workshops and resource center and the Ferndale Public Library as destination spots during your job search. If you are interested in networking with a local Chamber, definitely visit the Ferndale Area Chamber of Commerce, the Madison Heights/Hazel Park Chamber of Commerce and the Royal Oak Chamber of Commerce.

 

Social Media, Students and Careers

Written by Heather Coleman Voss, Business Services/Social Media Coordinator

Young people with the goal of applying for their first jobs, college, or beginning their career need to start utilizing social media with a “brand” in mind. Even high school students have the opportunity to begin this positive branding process while still enjoying social media platforms for social interaction.

Here’s the thing: Employers are Googling applicants every day. They are checking out Facebook Timelines, Twitter profiles and posted photos via Instagram. Why? They want to get a feel for the personality, communication skills and interests of applicants. Times are different. Employers and college admissions representatives are not using social media to turn a candidate down as much as to find reasons to recruit you.

This is very good news. Becoming an attractive candidate is as simple as sharing blog posts, interesting posts and tweets from organizations, your community and companies. Publicly sharing content which showcases your upcoming professional interests, and joining in discussions where your voice is heard on these topics, can be a key factor in your future success.

I reached out and asked some local experts their opinions on this topic. Here is what Samantha Bankey, Marketing Coordinator at HelloWorld (@HW_inc), shares:

Samantha Bankey
Samantha, a 2013 Ferris State Grad, was hired via Instagram the summer after graduation (see photo above).

“It’s important to brand yourself as soon as you enter your undergraduate. Who do you want to be noticed by, and what do you want them to think about you? That’s your personal brand. Your personal brand defines who you are as a professional and a potential employee, so it’s important to realize that your social accounts really do reflect you. Do you have a Twitter, Instagram, Facebook, Vine, etc.? Be sure it’s cleaned up. You have a few scrolls down your page to make an impression, and you control whether it’s a good or bad one. 

I always encourage others to not be afraid of social media, but to use it to their advantage. I think it’s totally silly to have a personal Twitter page and a professional Twitter page. Your character shouldn’t be two separate identities. Show your personality and your interests, but don’t go over the top by sharing too much information or by being offensive. You should be able to be 100% yourself with your future employer, not a completely different person. An employer is going to look at your character as a whole, not just your skill sets.

You have to find a way to make yourself different from the other applicants and other students in your field. What makes you unique? For example, when I had my interview at HelloWorld (ePrize at the time), I gave every single person I met that day my personalized business card and resume, all decked out with my logo, contact information, and website. That made me memorable (and landed me an internship, turned job!).”

Social media is hugely beneficial to those who understand how to use it for both personal and professional networking. Emilie Mecklenborg, Recruitment Media Strategist at Alexander Mann Solutions (@WeAreAMS), advises:

Emilie Meck
Emilie’s effective use of Twitter was key to opening a new door into a satisfying career.

“How you manage your online presence is critical for new grads and job seekers whether they are in college or as early as high school. It helps establish your personal brand which will differentiate you from the competition. Social media can be used as a 3D resume showing your strengths, talent and accomplishments. Your social media presence is like your credit history, it will open or close doors for you depending on how you manager your online presence.”

Additionally, many professionals have embraced social media as a way to interact, network, build authentic relationships, crowd source and collaborate across all platforms.

To underscore the importance of the connection between social media and your career, consider carefully what Joseph Gacioch, Chief Innovation Officer of the City of Ferndale (@FerndaleMich), advises:

Joe was promoted from Assistant to the City Manager to Chief Innovation Officer (CINO) within one year of employment at The City of Ferndale.
Joe was promoted from Program and Grants Coordinator to Chief Innovation Officer (CINO) within one year of employment at The City of Ferndale.

“Establishing and managing a social media presence should be an important focus of young graduates and professionals. Sites such as Linked In and Twitter have granted young professionals the opportunity to engage in networking with peers and organizations in locations of their choice. Your soft skills, interests, and opinions are a unique and valuable brand that should be contributed to the ongoing digital conversations.

Linked In and Twitter have often replaced my business cards in context of professional networking at conferences and industry events. Linked In empowers me to continue a conversation and establish a connection where a business card cannot.”

Interested in learning more on this topic? Join the #VZHRchat I have been invited to host on Wednesday, June 25 at 1:00 pm!

Additionally, we have several outstanding career and social media workshops to choose from. Find our calendar on our Facebook page, and call us to register!  We’d love to see you on Twitter: @FerndaleMIWorks